Free Ebook from Wharton Digital Press

The Social Entrepreneur’s Playbook By Ian C. MacMillan and James D. Thompson




Wharton Professor Ian C. MacMillan and Dr. James D. Thompson, director of the Wharton Social Enterprise Program, provide aspiring social entrepreneurs with critical frameworks and tools to start their ventures with minimum risk and maximum potential for impact.

The Social Entrepreneur’s Playbook: Pressure Test Your Start-Up Idea—Step 1 published by Wharton Digital Press, outlines the first phase of a three-phase method for testing, launching, and scaling a social enterprise. Filled with inspiring stories, the ebook is a must-read for entrepreneurs, philanthropists, foundations, and nonprofits interested in doing more with less.

We invite you to help shape the fall 2013 expanded edition of The Social Entrepreneur’s Playbook. If you are an aspiring social entrepreneur or someone who supports social impact enterprises, please support this venture today.

  1. Download and read your free copy of The Social Entrepreneur’s Playbook
  2. Become an advisory group member by taking a brief survey.
  3. Share the free ebook with anyone you know who might be interested in social entrepreneurship.